Maintaining a strong online presence is crucial for any business. A key component of this presence is understanding how Google views your website and improving its authority. This guide will walk you through how to check your website’s authority and provide actionable steps to enhance it.

Checking Your Website's Authority

Understanding Authority Scores
Website authority is a metric used to predict how well a website will rank on search engine results pages (SERPs). It’s influenced by factors like the quality and quantity of inbound links, the relevance of content, and overall user experience. Several tools can help you check your website’s authority score:

1. Moz’s Domain Authority (DA): Moz offers a Domain Authority score that predicts how likely your website is to rank in SERPs. A higher score indicates greater potential for ranking.
2. Ahrefs’ Domain Rating (DR): Ahrefs provides a Domain Rating that measures the strength of your website’s backlink profile compared to others.
3. SEMrush Authority Score: SEMrush calculates an Authority Score based on organic search traffic, backlinks, and other factors.

How to Improve Your Website’s Authority

Complete Your Google Business Page
Having a Google Business Page is essential for local SEO. Ensure your profile is fully completed with accurate information about your business. Include your business name, address, phone number, business hours, and high-quality images. Encourage customers to leave reviews, as positive reviews can enhance your credibility and authority.

Use Google Search Console
Google Search Console is a powerful tool that helps you monitor and maintain your website’s presence in Google search results. Here’s how to use it:

1. Submit Your Sitemap: Ensure all your pages are indexed by submitting your sitemap to Google Search Console. This helps Google crawl your site more effectively.
2. Check for Crawl Errors: Regularly check for crawl errors and fix any issues. Broken links can negatively impact your site’s authority.
3. Monitor Performance: Use the performance report to track your site’s search traffic and identify which pages are performing well and which need improvement.

Keep Your Site Updated
Regularly updating your site with fresh content signals to Google that your website is active and relevant. Here’s how to keep your site current:

1. Add Blog Content: Blogging is an excellent way to add fresh content to your site. Write about topics related to your industry to establish yourself as an expert.
2. Update Existing Content: Regularly review and update existing content to ensure it remains accurate and relevant.
3. Fix Broken Links: Use tools like Google Search Console to identify and fix broken links.

Utilise Tools for Content Ideas
If you’re unsure about what to write, use tools like Answer The Public to find out what questions people are asking on Google. This tool provides insights into popular queries related to your industry, giving you plenty of ideas for blog posts and articles that address these questions.

Enhancing Your Online Presence
Improving your website’s authority involves a combination of technical and content strategies. By using tools to check your authority score, maintaining an updated Google. 

Business Page, utilising Google Search Console, and consistently adding and updating content, you can significantly enhance your site’s performance in search results.

Partner with Miles Marketing

If you find the process of improving your website’s authority overwhelming, Miles Marketing is here to help. We specialise in developing strategies that boost your online presence and drive your business growth. Get in touch with us today to learn how we can help you rank higher on Google and achieve your marketing goals.